Andrew Reed

Casual & Goofy WordPress Web Designer & Developer, with 12 years of experience in the industry.

About Me
About My Work

Who’s That Guy? (Andrew Reed)

The Work Life.

I started Web Design & Development while in College, as a pet-project.

During those days I was always on a computer, so figured “why not? I’m already sitting here. What do these things do?” Immediately fell in love with it (no joke. I’m still here, aren’t I? and that was 12 years ago). Then I found WordPress about 10 years ago and things really took off. Ever since then I’ve spent my years climbing up, building genuine relationships with clients & learning new skills.

I feel the reason why I latched on to web dev so hard is that I’ve always been a person of balance. And picking web development in the way that I build websites: It hits both sides of the brain. I get to design as a creative outlet while solving code-puzzles as the logic outlet.

How much more balanced can you get than that?

The Life…Life.

To put it concisely, Boone, NC native, with a solid foot in the doors of being both a nerd and a people person.

Used to think I was an introvert, and then one day I wasn’t.

My spare time ends up being split between deciding whether to go on a beautiful hike or leisurely drive (Because somehow visiting the Blue Ridge Parkway seems to look and feel different every single time), or I stay indoors either gaming or catching up my binge-worthy list of shows and movies to stave off burnout, or heading out with some friends to play some pool.

Either way, always ends up being a good time. Lately I’ve been adding attempts at learning secondary/tertiary spoken-languages to my hobby’s to-do-list.

My Credentials
View My Portfolio & Relationships

What I’ve Worked On

In That Time.

Over the past 12 years, I can easily say that I’ve used these hands to dig into thousands of individual websites. However, we all know how that blustered-up statement can go…That can range from adding a small corner to a website here, diving into making edits there, ranging up to building entire websites solo.

For rough-estimate-sake on the latter, I’d say I’ve built (as in, start with a blank page, and build the whole website) between 300-400 websites so far. Those have ranged from basic brochure-style websites, to customized subscription websites, booking sites, product rentals, lead generation websites…you name it. If it can be done in WordPress, I’ve likely hand my hand in on some form of it. And if I haven’t personally dealt with building a website like it yet, you can safely bet that I’d sit and ponder how it could be done within WordPress, and then get it done in a secure, clean, safe manner that stays within the realm of better/best practices.

Rather than go through all several hundred of them, I’ve curated a hand-chosen selection.

Credentials

Expert WordPress Developer
Deeper than simply implementing themes & plugins
Expert WooCommerce Developer
Sometimes more needs to happen than just adding something to the cart
Advanced Gravity Forms Developer
Once the user hits “Submit”, what else happens?
Advanced ACF Developer
Sometimes you need more datapoints than just content
Advanced FacetWP Developer
When the scale of a project makes writing a query loop too inflexible
Advanced Javascript Developer
Some things are just out of bounds for WordPress. So I bridge it with Javascript.

WordPress

Heavy usage of the WordPress Codex for advanced customizations through hooks, filters, and the REST API. Steered clear of shortcuts using SQL queries, and instead focused on finding ways to do what needs done with everything already available in WordPress, to keep everything as stable/secure as possible, long-term.

WooCommerce

Advanced WooCommerce integrations, manipulating WooCommerce functionality through hooks and filters, including overwriting cart/checkout data programmatically, customizing email templates, etc. The same goes for popular WooCommerce extensions such as Bookings/Subscriptions.

Gravity Forms

Extensive use of Gravity forms to create experiences beyond “just submitting a form.” For example, pulling data from Gravity forms through their API to create custom entry overview dashboards & printout reports. Or using dynamically populated fields for lead generators to pull real estate agent information to populate email templates and to retain client connection to specific agents.

Advanced Custom Fields (ACF)

For all of my custom meta fields, post types and taxonomy needs, ACF has been by-far my support beam for the past few years. Used to do the aforementioned the manual way in the functions files, but this was just too well-developed & widely supported with theme/plugin integrations that I couldn’t pass it up.

FacetWP

FacetWP helped me create a bridge between developer and client for creating custom queries. I used to manually code-out the queries, which involved writing the php, then the html, css, etc. to make it fit the theme style. With this plugin, I can not only hook queries into an existing grid template through a theme (if one exists), but can also create advanced filters, searchable maps, etc. It’s basically a super-tool for creating more advanced queries quicker, while still being extremely developer/code friendly.

JavaScript ES6, AJAX, and (of course) jQuery

In-depth use of JavaScript, ranging from custom animations/interactions, to website apps, such as calculators. I’m also versed in using AJAX to pull data through API integrations for seamless user experiences and creating advanced Google Maps integrations.